Data-Driven Marketing to scale your business
ROI Marketing + Strategic Planning services for small businesses, entrepreneurs, and risk management firms.
Located in High Bridge, NJ. Led by Kate L. Roa, a 25+ year marketing + public relations expert, serial entrepreneur, and angel investor.
Please Hold Onto Your Marketing Dollars.
Today's marketing campaigns have to be built on solid data analytics and market research to achieve an ROI.
Your business passively collects digital consumer data. We see this data as unheard humans voices wanting solutions to problems. So, we evaluate, integrate, and segment your website, social media, and email data to see how people might engage and convert into customers.
We get you to the data-driven truth of what is and isn't working in two days.
We create targeted campaigns that address the frustrations and aspirations of likely customers.
We increase sales revenue in thirty days - it's that straightforward.
If your company isn’t getting sales leads, digital marketing may help. We use the word ‘may’ because the content quality and branding on your website are critical. Your company’s website copywriting and videos must answer consumer questions directly and project message consistency and clarity.
Think of it as hosting a birthday party for a guest of honor. The party has a theme. The important speeches note what you know about the guest and what makes her/him feel good.
If your company is entering a new market or going after a competitor’s market share, market research will save you money. The biggest marketing mistake we see in small companies, start-ups, and public relations agencies is misaligned consumer messaging.
Accurate consumer profiles that include behaviors, attitudes, and interests weren’t integrated into the marketing strategy and planning phase. The creative team made content based on old online market research and incorrectly analyzed data from the website, social media platforms, and email marketing platforms.
If your company wants to create a brand experience in fast-casual dining, gourmet foods, plant-based foods, or clean eating, working 1-on-1 with Kate Roa is a profitable investment.
Kate’s work includes positioning or securing funding for Mozart chocolates, Chocodiem gourmet chocolates, Parrano cheese, Maddalena’s gourmet cheesecake, Crispy Greens, Rosetta’s Farm spices, Condition One Nutrition, Chipotle, and Liquiteria. In addition, Kate provides marketing audits for PR and risk management firms in NYC and D.C.