The activities of Data Voices can be split into two different areas, the recruitment of panels of individuals willing to take part in a wide variety of surveys and the sale of research services.

Data Voices is in the process of recruiting panels in many different countries in the world. Data are collected from individuals and sent to the servers in USA where the databases are held. Data Voices collects basic information from all those registering to become panellists which is used to identify which individuals will be suitable for specific survey projects.

Data Voices sells research services to a variety of topics for other research organisations and commercial undertakings. Clients give Data Voices a specification setting out the information that they wish to collect and the types of individuals from whom Data Voices should seek answers. The specification will include matters such as age, ethnic background, qualifications and occupation. Data Voices then develops an appropriate survey with the client, selects appropriate individuals from its database meeting the specification and then invites those individuals to participate in the online survey.

Data Voices will then either provide raw anonymised data to the client or a report providing the information that was initially requested.