It's a Mobile Phone Digital World.
We get consumers that are ready to buy.
Data Voices digital marketing services come with soft-touch consulting, so clients end up happy. We offer a satisfaction guarantee and an integrated approach that includes consumer research, competitor research, lead-generation websites, social media campaigns, email marketing campaigns, search engine optimization campaigns, and pay-per-click campaigns.
We don't talk a big game. We honestly tell people what's possible and how long it will take to get results. We show business owners the value of their customers' digital behavioral tracks, so they know where to spend and where to hold back. Every campaign gets grounded in precise AI, data analytics, and market research to optimize marketing budgets.
Four Days to Consumer Clarity
Parrano sales were down. A media consultant with FleishmanHillard hired Data Voices Marketing to engage the press and secure interviews for Parrano's CEO.
We started the project with a competitor analysis to find consumer profiles and messaging strategies. We dug in deeper by data scrubbing competitor’s social media and websites platforms. Within a day, we ran an omnibus survey to see where the Parrano brand fit in the market and pitched the press. It took four days to get the CEO interviews.
We later discussed the risks of using secondary market research studies to engage consumers and the need to track public relations results on the client's website.
The PR firm went on to hold the Agency of Record by showing verified consumer engagement on the client's website and social media channels.
Chocodiem Gourmet Chocolates
Seven Months to a National Brand
An exquisite product with local appeal didn't sell well in warmer seasons. Kate, the owner of Data Voices, took an equity partner role to help position the brand.
We began the project by configuring the point-of-sales, website, email marketing, and social media platforms to collect and segment consumer data. Within ninety days, we showed the owner why taking a new line of credit would be wise.
Resolving the cash-flow freed up resources to accurately size up the market opportunity and profile high-value consumers. With primary market research insights infused into Public Relations, targeting freshly profiled consumers and media outlets paid off.
Industry, national, and local media outlets requested interviews and vendor participation in high-profile events. Chocodiem became known as the top ten chocolatier in North America.
With brand awareness advertising driving consumers to the old website, a new branded and SEO Wix site went up with an online store.